13061 iPermie as Movement

The Three Rules of Epidemics

Malcolm Glad well is the author of a book — Tipping Point: how little things can make a big difference. In it he describes “three rules for epidemics.”

1. The Law of the Few

Ideas that will become popular are fortunate enough to be adopted early by people with social gifts. Three types of early adopters in particular are important for the spread of new ideas —

• Connectors, people who know a lot of people and who like to introduce new people and new ideas,
• Mavens, who are information specialists, who accumulate knowledge and share it with others, and
• Salesmen, gifted with great skills of persuasion

2. The Stickiness Factor

Ideas that become popular have something that is really memorable about them.

Permaculture has a lot of goodwill and general awareness out there but to date learning permaculture has been a difficult process involving expensive permaculture design courses. iPermie creates a 2.0 method of learning permaculture. The system can be summarized in 350 words. The subsequent 380,000 word commentary divides the topic into incremental bites for people to savor and learn as they have time. It comes with the equivalent of “Almanac of Useful Information” with a considerable amount of best practices and reskilling information. It expands permaculture to explicitly help people without any land, or who can access only a small amount of land, to learn sustainable design. iPermie is not expensive — it’s available to everyone everywhere with an internet connection who can read English and download PDF files or eBooks.

3. The Power of Context

Information epidemics occur because the situations facilitate their evangelization and adoption.

It’s like dropping a lighted match into a pool of gasoline which ignites the fuel and immediately spreads.

Circumstances cause people to ask questions and to check their assumptions.

Several years into this slowly-unfolding second Great Depression, and as severe climate changes impact tens of millions of people, every day people wake up and start looking for a red pill. They may not fully realize that is what they want at first, but as their consciousness changes, they will seek answers from trustworthy, authentic sources.

Each generation has different issues.

Baby Boomers are approaching retirement. We see our retirement funds melt away in one stock market catastrophe after another. We watch as Baby Boomer political leaders turn out to be every bit as evil and corrupt as those who went before them and created the present political criminalities.

Generation X families may be taking care of both children and aging parents, while struggling to pay bloated student loans as they work at jobs that don't pay quite what they anticipated during college. They struggle and see very little light at the end of the tunnel, and even that is most likely signaling the approach of another train to run them down on the tracks.

The Millennials, our young people, have been particularly hammered by the ongoing economic crisis. Half of everyone who has graduated from college since 2006 is working at a cheap job-job unrelated to their college work or are unemployed.

Permaculture design is a "sign of hope" for all — Baby Boom, Generation X, and Millennials alike — that can allow us to avoid the cruelties of an inter-generational war which our ruling classes seem determined to instigate as part of their on-going maneuvers that divide and conquer.

We can confidently expect that circumstances will continue to drive people in the direction of understanding their need for permaculture design.

Our job is to get there the firstest with the mostest, as people ready themselves for real answers to the critical problems of our era.

Change one life.

This is how we change the world.

Observe — study — evaluate — design — implement! OSEDI! That’s the way the future happens — by design, not accident.

Such change doesn’t happen over night. It’s not a grand quick maneuver. It is one incremental change added onto one incremental change, one day at a time, three hundred and sixty-five days during the year. Each one tells one, and then another, and another. Everyone connects so we can potentially reach everyone.

Easy to use. Right praxis. Ripe time.

There is nothing here that is rocket scientish. You can find everything that is necessary in the “Hacking Permaculture in 350 words.”

More and more people worry about global climate weirding, peak oil, political criminality, and economic irrationality. iPermie is the right solution, at the right time, for the right people.

Unplugged shows the way.

Vinay Gupta mapped it out. We need: a way to live, a way to eat, a community of praxis, compassion and care.

It’s a leaderless resistance with no bureaucracy to support. Everyone has authority to spread the word and start their own permaculture communities. If you doubt that, print the certificate and sign it.

Might as well go ahead and get started.

How? Tell a friend. Invite people to join your permaculture learning circle. That’s how we do it, one person at a time. It’s relational. (What a concept!)

Each one tells two.

To send this movement forward, "each one tells two." Who can you tell about iPermie? Make a list, send out the word. Like our page on Facebook. Share it with your friends. Post a review of iPermie at one of the on-line bookstores where it is for sale. Sign up with talk@ipermie.net.